Speaking Engagements

Panel moderation, podcast appearances, and more.

Marketing Brew Weekly: Who Are Upfronts Even For?

This week, Marketing Brew’s senior reporter Katie Hicks is joined by reporter Jasmine Sheena and senior reporter Alyssa Meyers to discuss the state of Upfronts in 2026. Does anyone besides Big Tech have a chance in the entertainment/streaming world? Did we…learn anything new? Are live events the only programming that matters? And how do creators fit into this landscape?

Marketing Brew Weekly: The Best Way to Activate Fandoms for Your Marketing

Welcome to Marketing Brew Weekly! This week, we’re feeling the heat and discussing the ways the female gaze and fandoms are changing advertising. From hot Heated Rivalry stars to beauty brands embracing the next It Boys, these are the ways brands are getting fans to do their marketing for them.

NAB Show, Las Vegas

Fans increasingly expect sports experiences to feel more immersive, more connected, and more personal wherever they watch. This session explores how teams, leagues, and media partners are responding to that shift by using technology to deepen engagement, expand access, and strengthen fan connection across in-venue, broadcast, and streaming environments. The discussion will examine how the push toward more immersive experiences is raising the bar for the industry while also introducing new technical demands around performance and delivery. Looking ahead, attendees will gain insight into how the next phase of fan engagement will be shaped by more personalized, interactive, and responsive experiences—and what it will take to bring them to life at scale.

It’s No Fluke: The NIL Gold Rush, Women’s Sports Boom, and the Future of Fandom

The Shorty Awards Podcast: AJR’s Adam Met, Million Dollar Listing’s Ryan Serhant, Community’s Yvette Nicole Brown, and brands such as Fanatics, Adobe, Shoprite, Comic Relief all have one thing in common - It’s No Fluke they found success. We explore the big ideas, the ups and downs in creative work and life, the inner workings of storytelling through thought-provoking and culturally relevant conversations with the most prominent and diverse voices, from creators to brands and the greatest minds of our time.

Marketing Brew Weekly: Sports Betting’s Marketing Strategy

Welcome to Marketing Brew Weekly! This week, we’re taking a look at the state of sports betting and realizing…the gambling ads during the Super Bowl were actually pretty light this year? Marketing Brew Senior Reporter Alyssa Meyers joins us to explain why some gambling companies skipped the big game entirely, and where they plan to spend instead. Plus, the ways prediction market companies like Kalshi and Polymarket are marketing themselves, and we look ahead to figure out where the world of sports betting might be heading in its next era.

Marketing Brew Weekly: Why Have We Seen So Many Super Bowl Ads Already?

Welcome to Marketing Brew Weekly! This week we’re discussing the way brands are planning their Super Bowl strategy, and why that means you’ve probably seen a lot of big game ads already. Kelsey Sutton and Katie Hicks are joined by Marketing Brew Senior Reporter, Alyssa Meyers, to break down what matters most to brands when it comes to media planning, social strategy and more. From regional buys to experiential activations, these are some of the unique ways you can expect brands to show up in and around the game.

Digital and Social Media Sports Podcast: Sports Marketing Insights and a 2026 Primer from Marketing Brew's Alyssa Meyers

Watch or listen to episode 312 of the Digital and Social Media Sports podcast, in which Neil chatted with Alyssa Meyers, Senior Reporter for Marketing Brew, who writes extensively on sports marketing stories, backed by interviews with leading sports executives, as well as data and case studies.