The Task

Convince young millennials that their days will be better for having run in Brooks gear.

The Insight

Running is for everyone, not just professional athletes, and a run can improve everyone’s day no matter who you are. Brooks aims to be inclusive and welcoming of anyone and everyone who wants to run.

Brooks Mission

“We create the world’s best running gear because we believe a run can change a day, a life, the world.”

The Solution: RunWaze App Extension

Brooks will partner with community-based GPS navigation app Waze to create a new feature on the Waze app that offers runners the chance to map their routes and share the best and worst of the trails with an entire community of runners.

App Features

Map your run so you get a view of the Golden Gate Bridge… or just a Golden Retriever.

Avoid potholes in favor of parks, and ditch crowds so you can get back to your couch right on schedule.

When you use RunWaze to share the sights you come across on your run, you’ll earn points you can redeem at Brooks stores. Rack up 3,000 points and you’ll get a free pair of Brooks sneakers or apparel to take your workout to the next level.