Zipcar
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The Task
Get university students in Boston to declare freedom from urban campus life with Zipcar.
The Insight
Let’s face it… university students are lazy.
So how do we encourage them to escape the city they’re already comfortable in?
The Solution: ZipTrips
ZipTrips is a Zipcar app extension that provides users with suggestions for short to longer trips and discounts for a wide range of travel options. The app features three sections: Power Hour (for trips under an hour drive away from home), Stay the Day (for day trips approximately a 1-2 hour drive away), and Ascend Your Weekend (for overnight trips about a 2-3 hour drive commitment).
