The Task 

Convince young professionals that the City of Allston does not deserve the bad reputation it has nowadays. As a Boston neighborhood situated so close to several colleges, people around the city think of it as a grimy frat town overrun with 20-somethings. We need to change their minds.

The Insight

Allston is one of the most diverse and inviting neighborhoods in Boston. Between its numerous ethnic food options, prevalent live music scene, affordable prices, and proximity to offices in Downtown Boston, Allston is an ideal place for young professionals to call home.

The Solution: “Break Out Of Your Box” Video Campaign