Williams Sonoma
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The Task
Market Williams Sonoma to a young audience of recent grads and young professionals who currently think of the brand as boring and out of date.
The Insight
Williams Sonoma has so many tools that when you look at them all in a lineup, you can’t tell which belong in the kitchen and which belong in the science lab. Their catalogs are huge and the sheer volume of products on their site is overwhelming, but still, professionals and amateur chefs alike they can’t resist their sleek tools. Williams Sonoma truly has everything, even the products you never knew you needed.
